*1966 in Italy, lives and works in Milan, Italy
courtesy of the artist and Galleria Raffaella Cortese
For his artistic practise, Marcello Maloberti (*1966, Italy) draws inspiration from trivial events and urban contexts, though his neorealist visionary approach he often takes his research beyond the everyday to encompass a poetic dimension. In his work as an artist, Maloberti evidences the relationship between art and life, exploring new approaches to photography, videomaking, performance, installation, sculpture and drawing to build contemporary total art, in order to realise his comprehensive and multifaceted oeuvre.
At the Biennale Gherdëina 7, Marcello Maloberti exhibits Martellate (hammer blows), a series of slogans collected over almost thirty years of dealing with scripture and poetry, in public space. He defines these writings, i.e. slogans written with a black felt pen on white paper, as many little terrorist acts that communicate with the urgency of a title on a white page and weave their way into the everyday village life of St. Ulrich and the reality of the Biennale Gherdëina. They constitute unexpected pauses for thought and moments of inspiration halfway between poetry and irony, that one encounters in shop windows, on billboards, in bars and restaurants, or on other surfaces throughout the village, unexpected and inspirational chains of thought, like a collection of impulsive fragments, allowing a new, fresh, ironic and poetic view of our everyday life.
For Biennale Gherdëina 7, Maloberti moreover has also begun a collaboration with the Lupo & Burtscher graphic studio concerning the visual identity and the communication of the event. His Martellate, accordingly, were also included as eyecatchers in the overall graphic concept of the event for the announcement via Internet and e-mail as well as social media, and also for promotional products such as posters, banners and cloth bags.